JUDY KRAVIS

www.roadbooks.ie

Wednesday, 18 September 2019

Read of the week was a Gucci ad on the back of the New Yorker. Straight to the point. In french.

Droit au but, les revers voient grand.  

The point is out of sight, beyond a pair of wide, white lapels on black silk and wool. Mallarmé would write like this in 2019.

Vous ne risquer pas de manquer votre entrée en optant pour cette veste de smoking croisée noire 
en cady de soie et laine.

Mallarmé wrote and produced a fashion magazine called La Dernière Mode at the end of the nineteenth century, a poet on sabbatical among women's clothes, compiling his sentient dictionary, his gamut of suggestion.

Et l'on n'est pas au bout de ses surprises, puisque 
l'ensemble se complète d'un casque en feutre noir à visière jaune transparente

The less you understand the more
The better the entrance you make
Say nothing and you fascinate
By the reach of your lapels
You are transparent and 
Still you have secrets

Perfect

Your visor tinted
Spastic in stance
You strike a pose
Of antic Egyptian
You play your role
As you understand it
As we understand you
To understand it in this costume

Jouez votre rôle comme vous l'entendez

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